The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Ballroom in Focus
Agency: Google Arts and Culture / Paris + Ballroom Throwbacks / Easton + Destination Tomorrow / Bronx + Google Brand Studio / San Francisco
Client: Google Arts and Culture + Destination Tomorrow Category: Campaigns for Good
Love Language
Agency: Duolingo / Pittsburgh + Peacock / New York
Client: Duolingo Category: Branded Content
Wrapped Design
Agency: Spotify In-House / New York + Active Theory / New York City + Believe Media / New York City
Client: Spotify Category: Craft / Art Direction
Love Language
Agency: Duolingo / Pittsburgh + Peacock / New York
Client: Duolingo Category: Brand Partnerships
Award:
2024 Brand-Side / In-House Gold Pencil
Agency:
Apple Marcom
Client:
Apple
Title:
The Lost Voice
Category:
Film & Video
Annual ID:
OS24_BS003G
Award:
2024 Brand-Side / In-House Gold Pencil
Agency:
Google Arts and Culture / Paris + Ballroom Throwbacks / Easton + Destination Tomorrow / Bronx + Google Brand Studio / San Francisco
Client:
Google Arts and Culture + Destination Tomorrow
Title:
Ballroom in Focus
Category:
Campaigns for Good
Annual ID:
OS24_BS004G
Award:
2024 Brand-Side / In-House Gold Pencil
Agency:
Lazada
Client:
Lazada
Title:
AN UNNECESSARY LOVE STORY
Category:
Branded Content
Annual ID:
OS24_BS001G
Award:
2024 Brand-Side / In-House Gold Pencil
Agency:
Duolingo / Pittsburgh + Peacock / New York
Client:
Duolingo
Title:
Love Language
Category:
Branded Content
Annual ID:
OS24_BS002G
Award:
2024 Brand-Side / In-House Gold Pencil
Agency:
Spotify In-House / New York + Active Theory / New York City + Believe Media / New York City
Client:
Spotify
Title:
Wrapped Design
Category:
Craft / Art Direction
Annual ID:
OS24_BS006G